Insurance marketing letters need to be personal, not impersonal. Include company details and benefits, but do not overwhelm your reader. Leave some mystery, as this will make prospects curious and ask questions. The goal is to generate leads, not close deals. This means focusing on the benefits, not the features. Here are some guidelines to help you write a more personal letter.
First, create an eye-catching letter. Use an eye-catching color scheme and include your signature. This will lend your letter a human touch. Also, include a postscript that summarizes the offers, benefits, and contact information. Ideally, your letter should be no longer than two pages.
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