Insurance marketing letters are a great way to reach out to a new customer and promote your services. They should be personalized for each prospect. A personalized letter is the best way to get a prospective customer's contact information and ensure they will remember your company when they need a new policy. In addition, effective insurance marketing letters should explain the benefits of the services you offer.
Generally speaking, insurance buyers do not buy coverage immediately. They tend to wait until they're due for renewal. As a result, most insurance sales letters are under four pages. Most insurance copywriters agree that insurance marketing letters should be long enough to cover the five key elements of persuasive copywriting. These elements include the "4P" formula, or Awareness, Comprehension, Conviction, and Action.
A good insurance prospecting letter starts soft and hits hard. A good follow up letter follows. First, write a light letter that introduces yourself and explains your services and benefits. After explaining what you do, leave your contact information and directions to your office. Then, offer a free audit or some kind of guarantee.
The goal of your insurance prospecting letter is to gain new customers. A well-written prospecting letter will introduce your company and its services and build a personal connection with your prospects. Include important information on your prospecting letter, such as contact information and the benefits of your insurance package.
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