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Insurance Marketing Letters Author Guidelines

Writer's picture: Lrcetmoz aovLrcetmoz aov

Insurance marketing letters are an important part of the insurance sales process. A well-written letter will get you the attention of potential clients. Insurance agents rarely have the time to write these letters effectively, and their time is usually tied up in paperwork, underwriting, and client follow-up. However, insurance marketing letters are absolutely necessary for a good pipeline of insurance leads.



Insurance marketing letters may be perforated so the prospect can tear off a piece and mail it. Or, some agents or planners use a separate sheet of paper with a prospect information sheet and then follow up with a telephone call. Regardless of the method you choose, it is important to follow state and local laws regarding telemarketing. In addition, remember to follow do not call lists.


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